Influence strategies for practitioners

featured a full day pre-conference workshop from Linda Rising.


You’ve tried and tried to convince people of your position. You’ve laid out your logical arguments on impressive PowerPoint slides, but you are still not able to sway them. Cognitive scientists understand that the approach you are taking is rarely successful. Often you must speak to others’ subconscious motivators rather than their rational, analytic side.


Linda Rising shares influence strategies that you can use to more effectively convince others to see things your way. These strategies take advantage of a number of hardwired traits:

  • liking: we like people who are like us
  • reciprocity: we repay in kind
  • social proof: we follow the lead of others similar to us
  • consistency: we align ourselves with our previous commitments
  • authority: we defer to authority figures
  • scarcity: we want more of something when there is less to be had

Specific takeaways

Learn how to build on these traits as a way of bringing others to your side. Use this valuable toolkit in addition to the logical left-brain techniques on which we depend.


This workshop is for anyone who sees a need to influence the decision-making of others. This need can be experienced in or out of the workplace. The principles are general.

About Linda

Agile Manchester keynote speaker Linda Rising

Linda Rising is an independent consultant who lives near Nashville, Tennessee. Linda has a Ph.D. from Arizona State University in the area of object-based design metrics. Her background includes university teaching as well as work in industry in telecommunications, avionics, and tactical weapons systems.

She is an internationally known presenter on topics related to agile development, patterns, retrospectives, the change process, and the connection between the latest neuroscience and software development. Linda is the author of numerous articles and several books. The latest, More Fearless Change, co-authored with Mary Lynn Manns. Her web site is:


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